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11 of the Best Pregnancy-Safe Skincare Brands
Updated July 2026
By the One Fine Baby Editorial Team
Pregnancy has a way of changing your skin when you least expect it. One week you're glowing, the next you're dealing with dryness, breakouts, sensitivity or pigmentation that seems to appear overnight. Then comes the even bigger challenge: working out which skincare products are actually considered safe to use during pregnancy.
While most everyday skincare products are perfectly suitable, pregnancy is a good time to review your routine, as some ingredients—particularly retinoids and hydroquinone—are generally recommended to be avoided. The good news is there are now plenty of Australian skincare brands formulating products specifically for pregnancy, alongside trusted skincare ranges that include pregnancy-compatible products.
To help make shopping a little easier, we've rounded up the best pregnancy-safe skincare brands available in Australia in 2026. Whether you're looking for a gentle cleanser, a nourishing belly oil, a moisturiser for dry skin or products to help manage pregnancy acne and pigmentation, these are the brands worth knowing.
How We Chose the Best Pregnancy-Safe Skincare Brands
Pregnancy skincare isn't just about avoiding certain ingredients—it's about finding products that genuinely work for skin that's often changing from week to week.
To compile this guide, the One Fine Baby Editorial Team reviewed Australian and international skincare brands available locally, considered ingredient transparency, pregnancy suitability and overall reputation, and looked at products that consistently receive positive feedback from expecting and new mums.
When selecting the brands in this guide, we considered:
Ingredient transparency
Pregnancy-friendly formulations
Suitability for sensitive and hormonal skin
Australian availability
Dermatologist and healthcare recommendations where available
Quality and value for money
Customer reviews and reputation
Products designed specifically for pregnancy and postpartum where applicable
As always, if you're unsure whether a particular ingredient or product is right for you during pregnancy, it's best to speak with your GP, obstetrician or dermatologist.
The Best Pregnancy Safe Skincare Brands in Australia this 2026
Pregnancy-Safe Skincare Ingredients to Look For
Just as important as knowing what to avoid is understanding which ingredients can help support your skin during pregnancy.
Hyaluronic Acid
A hydration hero that helps draw moisture into the skin, making it ideal for pregnancy-related dryness and dehydration.
Niacinamide
Known for helping strengthen the skin barrier, reduce redness and improve uneven skin tone, niacinamide is a favourite for pregnancy breakouts and sensitivity.
Vitamin C
Vitamin C can help brighten the complexion and may assist with the appearance of pigmentation, while also providing antioxidant protection.
Ceramides
Ceramides help support your skin barrier, making them particularly useful if your skin feels dry, irritated or more sensitive than usual during pregnancy.
Glycerin
One of skincare's most reliable humectants, glycerin helps attract moisture to the skin and works well in almost every skin type.
Oat Extract
If your skin has become itchy or reactive during pregnancy, oat-based skincare can provide gentle soothing without harsh actives.
Aloe Vera
Aloe vera is another gentle ingredient that can calm irritated skin while providing lightweight hydration.
If you're considering stronger active ingredients for concerns such as acne or pigmentation, speak with your healthcare provider before introducing them into your routine.
Price: From $36
Emma Lewisham has become one of Australasia's most respected luxury skincare brands, combining high-performance formulations with an impressive commitment to sustainability. Founded in New Zealand, the brand was born from Emma Lewisham's own search for effective skincare after learning that the pigmentation treatment she was using wasn't recommended during pregnancy—a journey that ultimately inspired her to create a range that prioritises both efficacy and ingredient safety.
Today, Emma Lewisham offers a dedicated pregnancy-safe skincare collection featuring everything from cleansers and moisturisers to vitamin C serums, facial oils and mineral sunscreens, making it easy to build a complete routine during pregnancy and breastfeeding.
Why They're Different
Unlike many skincare brands that simply identify individual products as pregnancy compatible, Emma Lewisham states that its entire range has been formulated to be suitable for use during pregnancy and breastfeeding. The brand's formulations undergo an independent toxicological safety assessment in line with European cosmetic regulations to ensure they don't contain ingredients that pregnant or breastfeeding women are generally advised to avoid.
The range also champions evidence-backed ingredients commonly recommended for pregnancy-safe skincare, including vitamin C, niacinamide, hyaluronic acid and vitamin E. Standout products include the Skin Reset Serum for uneven skin tone and pigmentation, the Supernatural Face Oil as a natural retinol alternative, and the Sunceutical SPF 50 Mineral Face Crème for daily sun protection. Alongside its skincare credentials, Emma Lewisham is also recognised for its refillable packaging, Climate Positive certification and B Corp status.
Why Try Them
If you're looking for premium skincare that doesn't require you to double-check every ingredient list, Emma Lewisham is one of the easiest luxury brands to shop during pregnancy. The thoughtfully curated pregnancy collection addresses many of the most common skin concerns expecting mums experience, including dryness, hormonal breakouts, pigmentation and dehydration.
It's also an excellent choice if sustainability is important to you, with refillable packaging that allows you to replenish many products without replacing the original container.
Key Features
- Luxury New Zealand skincare brand
- Dedicated pregnancy-safe skincare collection
- Entire range suitable for pregnancy and breastfeeding, according to the brand
- Independently safety assessed against European cosmetic regulations
- Features ingredients including vitamin C, niacinamide, hyaluronic acid and vitamin E
- Includes a natural alternative to retinol with the Supernatural Face Oil
- Mineral SPF 50 face and body sunscreens available
- Refillable packaging across much of the range
- Certified B Corp and Climate Positive brand
Best for: Expecting mums looking for premium, pregnancy-safe skincare that combines clinically backed ingredients with luxurious textures and industry-leading sustainability.
Price: From $27
Founded by beauty editor Zoë Foster Blake, Go-To has become one of Australia's most loved skincare brands thanks to its simple, effective formulations and approachable attitude to skincare. For expecting mums, the brand has taken the guesswork out of shopping by curating a dedicated Pregnancy & Postpartum collection featuring products that the brand considers suitable to use throughout pregnancy and breastfeeding.
From nourishing face oils and hydrating serums to gentle cleansers, moisturisers and mineral sunscreen, it's an easy range to build a complete pregnancy-friendly routine around.
Why They're Different
Rather than creating an entirely separate maternity line, Go-To highlights which products from its core range are suitable during pregnancy and explains exactly which ingredients to avoid. The brand recommends steering clear of vitamin A derivatives (such as retinol and retinal) and stronger BHA exfoliants during pregnancy, while reassuring customers that many of its bestsellers remain suitable to use.
The Pregnancy & Postpartum collection includes favourites like Face Hero facial oil, Very Useful Face Cream, Much Brighter Skin Vitamin C Serum, Much Plumper Skin Hyaluronic Acid Serum and Nifty Fifty Mineral SPF 50, offering a simple routine focused on hydration, barrier support and protecting skin that's often more sensitive during pregnancy.
Why Try Them
Go-To is a great choice if you already love the brand or want a straightforward skincare routine without having to decode every ingredient list yourself. The products are designed to tackle common pregnancy skin concerns like dehydration, dullness and sensitivity, while the curated collection makes it easy to shop with confidence.
We also love the brand's honest, educational approach. Rather than making unrealistic promises, Go-To encourages mums to simplify their routines during pregnancy and always check with their healthcare provider if they're unsure about a particular ingredient.
Key Features
- Australian skincare brand founded by Zoë Foster Blake
- Dedicated Pregnancy & Postpartum skincare collection
- Curated range of products suitable for pregnancy and breastfeeding, according to the brand
- Includes gentle cleansers, moisturisers, facial oils, vitamin C and hyaluronic acid serums
- Mineral SPF 50 sunscreen available
- Clear guidance on ingredients to avoid during pregnancy
- Pregnancy Glow skincare set available
- Focus on hydration, barrier support and simple skincare routines
Best for: Expecting mums looking for an easy-to-shop skincare routine from one of Australia's most trusted beauty brands, with clear pregnancy guidance and everyday essentials.
Price: From $19.90
Created specifically for pregnancy, breastfeeding and postpartum, Little Étoile's Mothers' Care range has been developed to support the unique skin changes that come with motherhood. Backed by the healthcare experts at Max Biocare, the Australian collection combines research-backed ingredients with advanced skincare science to help mums feel comfortable, confident and cared for at every stage.
From hydrating facial serums to stretch mark care and intimate wellness, the range offers a simple, thoughtfully curated skincare routine designed with the needs of expecting and new mums in mind.
Why They're Different
Unlike many skincare brands that simply identify individual products as pregnancy safe, Little Étoile has developed an entire collection specifically for maternal skincare. According to the brand, every formula is created with ingredients that are carefully screened for use during pregnancy and breastfeeding and undergoes rigorous quality and safety assessments beyond standard industry requirements.
The collection includes the Hydra-Lock Serum, Radiant Clarity Serum, Smooth Defence Serum, Calm & Shield Serum, Stretch Mark Cream and Everyday Feminine Wash, giving mums targeted solutions for hydration, barrier support, sensitive skin, brightness and body care in one cohesive range.
Why Try Them
If you'd rather not spend hours researching individual ingredients, Little Étoile takes much of the guesswork out of pregnancy skincare. The products have been specifically developed for the changing needs of pregnancy and postpartum, making it easy to build a complete routine from a single trusted brand.
We also love that the range extends beyond facial skincare to include stretch mark care and intimate wellness, recognising that pregnancy affects far more than just your complexion.
Key Features
- Australian healthcare-led brand by Max Biocare
- Dedicated Mothers' Care range for pregnancy, breastfeeding and postpartum
- Includes Hydra-Lock Serum, Radiant Clarity Serum, Smooth Defence Serum, Calm & Shield Serum, Stretch Mark Cream and Everyday Feminine Wash
- Research-backed ingredients with advanced skincare science
- Ingredients screened by the brand for use during pregnancy and breastfeeding
- Rigorous quality and safety assessments
- Supports hydration, skin barrier function, brightness, sensitive skin and stretch-prone skin
- Designed specifically for the changing skin needs of motherhood
Best for: Mums looking for a complete, science-led pregnancy skincare routine from one Australian brand, with products developed specifically for pregnancy, breastfeeding and postpartum.
Price: From $20
Created by beauty editor Leigh Campbell and Bump Day Spa co-founder Tegan Natoli, Brillo Beauty was born from a simple idea: pregnancy and postpartum skincare should feel just as luxurious and considered as the rest of your beauty routine. Proudly Australian made, the range includes body care essentials specifically formulated to nourish changing skin during pregnancy, the fourth trimester and beyond.
From belly oils and body butters to magnesium spray and nipple balm, every product has been designed to support mums through the physical changes of pregnancy while turning everyday self-care into a ritual you'll genuinely look forward to.
Why They're Different
Rather than offering a traditional facial skincare line, Brillo Beauty focuses on the areas of the body that often need the most attention during pregnancy and postpartum. The range includes products for growing bumps, sore muscles, dry skin and breastfeeding, all formulated to be gentle enough for use during pregnancy and the fourth trimester.
The products are made in Melbourne using a blend of naturally derived ingredients and science-backed formulations. They're vegan, cruelty free, and packaged in biodegradable bottles that break down without leaving microplastics, making them a thoughtful choice for mums wanting to reduce their environmental impact.
Why Try Them
If you're looking to treat yourself—or searching for a beautiful baby shower gift—Brillo Beauty is hard to beat. The brand's Pregnancy Trio combines three of its bestselling products into one bundle, making it an easy introduction to the range, while the stylish packaging feels more like premium skincare than traditional maternity products.
We also love that the products continue to be useful well beyond pregnancy, supporting skin recovery and self-care throughout the postpartum period.
Key Features
- Australian-made pregnancy and postpartum skincare
- Founded by beauty editor Leigh Campbell and Bump Day Spa co-founder Tegan Natoli
- Formulated for pregnancy, breastfeeding and the fourth trimester
- Includes belly oil, body butter, magnesium spray, nipple balm and postpartum essentials
- Vegan and cruelty free
- Made in Melbourne
- Biodegradable, recyclable packaging
- Pregnancy Trio and Postpartum Trio bundles available
- Gentle formulations suitable for sensitive skin according to the brand
Best for: Mums wanting luxurious pregnancy and postpartum body care that feels as beautiful on the bathroom shelf as it does on the skin.
Price: From $29.99
Known for its wellness supplements, JSHealth has successfully expanded into skincare with a collection designed to support healthy, radiant skin from the outside in. The Australian brand's vitamin-infused skincare range focuses on hydration, barrier support and glow, while also being formulated to be generally suitable for pregnancy and breastfeeding according to the brand.
With everything from gentle cleansers and vitamin C serums to nourishing moisturisers and facial oils, it's an easy range for mums looking to simplify their skincare routine during pregnancy.
Why They're Different
Rather than relying on harsher active ingredients, JSHealth has built its range around vitamins, botanicals and skin-supporting ingredients such as niacinamide, hyaluronic acid, probiotics, peptides and a natural retinol alternative. The brand confirms it does not use retinols in its skincare, instead opting for ingredients considered suitable for pregnancy while still targeting concerns like dullness, dehydration and uneven skin tone.
The collection includes the Balancing Vitamin Cleanser, Pro-Collagen Vitamin Serum, Luminous Vitamin Oil, Probiotic Vitamin Moisturiser and Illuminating Peptide Eye Serum, making it easy to build a complete routine centred around healthy, hydrated skin.
Why Try Them
JSHealth is a great option if you're looking for an uncomplicated skincare routine that focuses on nourishing your skin rather than overloading it with strong actives. The formulas work particularly well for pregnancy-related dryness, dehydration and sensitivity, while the brand's clear guidance around pregnancy compatibility helps take some of the guesswork out of choosing products.
As with any skincare during pregnancy, JSHealth recommends patch testing new products and checking with your healthcare professional if you have any concerns about individual ingredients.
Key Features
- Australian wellness and skincare brand
- Formulated to be generally suitable for pregnancy and breastfeeding according to the brand
- No retinols; uses natural retinol alternatives
- Features vitamin C, niacinamide, hyaluronic acid, probiotics and peptides
- Includes cleanser, vitamin serum, facial oil, moisturiser and eye serum
- 4-Step Vitamin Skincare System available
- Focuses on hydration, barrier support and skin radiance
- Suitable for all skin types according to the brand
Best for: Expecting mums looking for a simple, glow-boosting skincare routine with vitamin-rich formulas and clear pregnancy guidance from the brand.
Price: From $25
If your pregnancy has brought unexpected breakouts, redness or sensitive skin, esmi Skin Minerals is a brand worth having on your radar. Founded by former skin therapist Evette McEwan, the Australian skincare brand takes a personalised approach to skin concerns, with a dedicated Pregnancy-Safe Skincare collection designed to support everything from hormonal acne to dehydration and melasma.
Rather than creating an entirely separate maternity range, esmi has curated products from its bestselling collection that the brand considers suitable for use during pregnancy and breastfeeding, making it easier to shop with confidence.
Why They're Different
What we love about esmi is that it doesn't take a one-size-fits-all approach to pregnancy skincare. Instead, the brand recommends routines based on common pregnancy skin concerns, whether you're experiencing hormonal breakouts, increased sensitivity, dehydration, redness or pigmentation.
The pregnancy-safe collection features hero products such as the Hyaluronic Hydrating Serum, Probiotic Skin Mylck, The Uncomplicated Cleanser and Skin Shield Natural Sunscreen SPF 30. According to the brand, the entire esmi range is suitable during pregnancy and breastfeeding, with the exception of the Anti-Ageing Eye Serum and the Encapsulated Retinol range.
Why Try Them
If your skin has become unpredictable during pregnancy, esmi makes it easy to find products tailored to your concerns without having to navigate dozens of active ingredients yourself. Whether you're trying to calm hormonal acne, replenish dry skin or support a compromised skin barrier, the brand offers simple routines centred around gentle, hydrating formulas.
We also appreciate the educational resources available on the esmi website, which explain common pregnancy skin changes and outline ingredients to avoid, helping expecting mums feel more informed when building a skincare routine.
Key Features
- Australian skincare brand founded by former skin therapist Evette McEwan
- Dedicated Pregnancy-Safe Skincare collection
- Products recommended for pregnancy acne, pigmentation, redness, sensitivity and dehydration
- Hero products include Hyaluronic Hydrating Serum, Probiotic Skin Mylck and The Uncomplicated Cleanser
- Mineral sunscreen available
- Pregnancy and breastfeeding guidance provided for individual products
- Entire range considered suitable during pregnancy and breastfeeding by the brand, except the Anti-Ageing Eye Serum and Encapsulated Retinol range
- Vegan and cruelty-free formulations
Best for: Mums looking for personalised, pregnancy-safe skincare routines that target specific concerns like acne, dehydration, redness and sensitive skin.
Price: From $6.50
MooGoo has long been a favourite among Australian families, and it's easy to see why. Originally developed to help soothe sensitive skin, the Australian brand has built a loyal following for its gentle, ingredient-focused formulations that are suitable for everything from dry skin and eczema to everyday hydration. For expecting mums, MooGoo also offers a wide range of products that the brand states are suitable to use throughout pregnancy and breastfeeding.
From creamy cleansers and lightweight moisturisers to nourishing body creams, oils and mineral sunscreen, MooGoo makes it easy to build a simple skincare routine that's kind to changing, sensitive skin.
Why They're Different
MooGoo's philosophy is centred around using gentle, skin-friendly ingredients and being transparent about what's inside every product. The brand states that almost its entire skincare range is suitable for pregnancy and breastfeeding, with the exception of its Retinol Anti-Ageing Active Serum. It also provides detailed guidance on ingredients like essential oils and bakuchiol, helping customers make informed decisions alongside advice from their healthcare professional.
Standout products include the Full Cream Moisturiser, Milk Wash, Natural Sunscreen SPF 40, Soothing MSM Moisturiser and Skin Milk Udder Cream, all designed to support dry, sensitive or easily irritated skin without relying on harsh active ingredients.
Why Try Them
If your skin has become more sensitive during pregnancy, MooGoo is an excellent everyday option. The straightforward formulations work well for mums looking to simplify their routine, while the affordable price point and widespread availability make it easy to repurchase when needed.
We also love that MooGoo is a brand many families continue using long after pregnancy, with products suitable for babies, children and adults alike.
Key Features
- Australian-owned skincare brand
- Wide range of products suitable for pregnancy and breastfeeding according to the brand
- Gentle formulations designed for sensitive skin
- Transparent ingredient lists across the entire range
- Hero products include Full Cream Moisturiser, Milk Wash, Soothing MSM Moisturiser and Natural Sunscreen SPF 40
- Suitable for common pregnancy skin concerns including dryness and sensitivity
- Widely available through pharmacies, health stores and online
- Retinol Anti-Ageing Active Serum is the only product the brand advises against during pregnancy and breastfeeding
Best for: Affordable, gentle skincare for sensitive pregnancy skin from one of Australia's most trusted family skincare brands.
Price: From $9.95
Trilogy has been a trusted name in natural skincare for more than two decades, with its iconic Certified Organic Rosehip Oil earning cult status among beauty lovers around the world. Founded in New Zealand and widely loved in Australia, the brand focuses on plant-based, nutrient-rich formulations that support healthy, glowing skin without unnecessary ingredients.
For expecting mums, Trilogy has also curated a dedicated Pregnancy Skincare collection, featuring products the brand considers suitable to use throughout pregnancy and breastfeeding, making it easy to build a gentle, nourishing routine.
Why They're Different
Trilogy's philosophy is simple: give skin everything it needs and nothing it doesn't. The range centres around hero botanical ingredients like certified organic rosehip oil, vitamin C, hyaluronic acid and bakuchiol—a plant-derived alternative to retinol that the brand recommends during pregnancy.
Alongside its bestselling Certified Organic Rosehip Oil, the pregnancy collection includes the Ultra Hydrating Face Cream, Vitamin C+ Super Serum, Everything Balm, Botanical Body Wash and SPF 50+ Sheer Tinted Moisturising Sunscreen. According to Trilogy, all of its skincare products are suitable for pregnancy and breastfeeding.
Why Try Them
If you're looking for skincare that delivers hydration and radiance without relying on retinoids, Trilogy is an excellent option. The formulas are particularly well suited to common pregnancy concerns such as dryness, dehydration and dullness, while the dedicated pregnancy collection takes much of the uncertainty out of choosing safe products.
We also love that many of Trilogy's products become long-term staples well beyond pregnancy, especially the brand's award-winning Certified Organic Rosehip Oil, which can be used on the face, body and dry patches whenever skin needs an extra boost.
Key Features
- New Zealand natural skincare brand loved across Australia
- Dedicated Pregnancy Skincare collection
- Brand states its skincare products are suitable during pregnancy and breastfeeding
- Famous for its Certified Organic Rosehip Oil
- Features vitamin C, hyaluronic acid and bakuchiol
- Includes cleansers, serums, moisturisers, facial oils, body care and SPF
- Certified natural formulations with botanical ingredients
- Suitable for dry, sensitive and dehydrated skin according to the brand
Best for: Mums looking for natural, botanical skincare with a dedicated pregnancy-safe collection and one of the beauty world's most iconic rosehip oils.
Price: From $11.95
With more than 100 years of experience in natural skincare, Weleda has become one of the world's most trusted names in botanical beauty. The Swiss-founded brand combines plant-based ingredients with holistic skincare principles, creating gentle formulations that have earned a loyal following among Australian families. From its iconic Skin Food moisturiser to nourishing facial oils and cleansers, Weleda focuses on supporting healthy skin using certified natural ingredients.
For pregnancy, Weleda also offers a dedicated Mother & Baby range developed in collaboration with midwives and pharmacists, alongside face and body care products that the brand says can generally be used throughout pregnancy and breastfeeding.
Why They're Different
Weleda's approach centres on certified natural skincare, using plant oils, botanical extracts and naturally derived ingredients instead of synthetic fragrances, mineral oils and silicones. According to the brand, all of its face and body care products can generally be used during pregnancy and breastfeeding unless advised otherwise by a healthcare professional for specific medical circumstances.
Alongside facial favourites like Skin Food, Gentle Cleansing Foam and hydrating facial creams, the brand's pregnancy collection includes the award-winning Stretch Mark Massage Oil, Stretch Mark Body Butter, Perineum Massage Oil and Nipple Balm, all designed to support the changing needs of pregnancy and early motherhood.
Why Try Them
If you love natural skincare and want products with a long history of use, Weleda is an excellent choice. The formulas are particularly well suited to pregnancy-related dryness and sensitivity, while the dedicated maternity products make it easy to care for your skin from pregnancy through to breastfeeding.
We also love that many of Weleda's bestselling products, particularly Skin Food, have become beauty staples well beyond pregnancy thanks to their rich, nourishing formulas that work everywhere from dry hands to flaky facial skin.
Key Features
- More than 100 years of natural skincare expertise
- Certified natural skincare brand
- Face and body care products generally suitable during pregnancy and breastfeeding according to the brand
- Dedicated Pregnancy & Mother Care collection
- Hero products include Skin Food, Stretch Mark Massage Oil, Stretch Mark Body Butter and Nipple Balm
- Developed in collaboration with midwives and pharmacists
- Plant-based ingredients with no synthetic mineral oils
- Widely available throughout Australia
Best for: Mums looking for trusted, botanical skincare with a dedicated pregnancy range and more than a century of natural skincare expertise.
Price: From $20
Founded by Australian entrepreneur Sonya Driver, Eco By Sonya has become one of the country's best-known organic beauty brands. While it's famous for its natural tanning products, the range also includes certified organic skincare designed to nourish sensitive skin using plant-based ingredients. From gentle cleansers and facial oils to serums, masks and moisturisers, Eco By Sonya focuses on simple, naturally derived formulations that are vegan, cruelty free and made in Australia.
For pregnancy and breastfeeding, the brand takes a refreshingly transparent approach. Rather than claiming its products are universally "safe", Eco By Sonya explains that its formulations contain only organic and natural ingredients and are loved by many expecting and breastfeeding mums, while encouraging customers to research ingredients and seek professional advice where needed.
Why They're Different
Eco By Sonya's skincare is certified organic and COSMOS-certified across much of the range, with formulas built around botanical ingredients such as aloe vera, hyaluronic acid, cacao, coconut and antioxidant-rich plant extracts. Instead of relying on synthetic fragrances or harsh actives, the products are designed to support hydration, brightness and skin health naturally.
Popular products include the Super Fruit Hydrator, Glory Oil, Face Compost Purple Power Mask, Super Citrus Cleanser and Serum of Plenty. Together they create a gentle routine that works particularly well for pregnancy-related dryness, dullness and sensitivity.
Why Try Them
If you're looking for certified organic skincare with minimal fuss, Eco by Sonya is an excellent choice. The products are easy to incorporate into an everyday routine and focus on keeping skin hydrated and healthy rather than targeting it with intensive active ingredients.
We also appreciate the brand's honest messaging around pregnancy. Rather than making blanket safety claims, Eco By Sonya encourages mums to make informed choices with their healthcare professional, recognising that every pregnancy is different.
Key Features
- Australian certified organic skincare brand
- Vegan and cruelty free
- COSMOS-certified organic formulations across much of the range
- Made with organic and naturally derived ingredients
- Hero products include Glory Oil, Super Fruit Hydrator, Serum of Plenty, Super Citrus Cleanser and Face Compost Purple Power Mask
- Free from synthetic ingredients according to the brand
- Suitable for sensitive skin
- Brand notes its products are made with only organic and natural ingredients and are used by many pregnant and breastfeeding mums, while recommending customers seek personalised advice during pregnancy
Best for: Mums looking for certified organic, Australian-made skincare with gentle botanical formulas and a transparent approach to pregnancy skincare.
Price: From $39.95
Pregnancy doesn't necessarily mean putting your entire skincare routine on hold. If you're someone who loves active, results-driven skincare, Alpha-H has done much of the hard work by creating a dedicated Pregnancy & Breastfeeding Safe collection, helping take the uncertainty out of which products can stay on your bathroom shelf.
Founded on the Gold Coast, the Australian skincare brand has built its reputation on professional-grade formulas that deliver visible results. Rather than abandoning its science-led approach, Alpha-H has carefully identified the products that can continue to support healthy, glowing skin throughout pregnancy and breastfeeding.
Why They're Different
Few clinical skincare brands offer such clear guidance for expecting mums. Instead of leaving you to decode ingredient lists, Alpha-H has curated an entire collection of products the brand considers suitable for pregnancy and breastfeeding, while clearly identifying those containing ingredients like retinol (Vitamin A) or salicylic acid that should be avoided.
Within the collection you'll find everyday essentials including the High Tide Water Cream, Balancing Cleanser, Melting Moment Cleansing Balm, Dawn to Dusk SPF 50+ Serum and Daily Essential Moisturiser SPF 50+, allowing you to maintain an effective skincare routine without second-guessing every purchase.
Why Try Them
Alpha-H is ideal if you already enjoy high-performance skincare and don't want to completely simplify your routine while you're expecting. The formulas continue to prioritise hydration, skin barrier support and a healthy glow, making them particularly well suited to tackling pregnancy-related dryness, dehydration and dullness.
We also appreciate the brand's transparent approach. Rather than making broad claims, Alpha-H clearly explains which products are suitable during pregnancy and breastfeeding, giving mums the information they need to make confident decisions alongside advice from their healthcare professional.
Key Features
- Australian skincare brand founded on the Gold Coast
- Dedicated Pregnancy & Breastfeeding Safe collection
- Most products suitable during pregnancy and breastfeeding according to the brand
- Products containing retinol (Vitamin A) or salicylic acid are excluded
- Includes High Tide Water Cream, Balancing Cleanser, Melting Moment Cleansing Balm, Dawn to Dusk SPF 50+ Serum and Daily Essential Moisturiser SPF 50+
- Science-led formulations featuring ingredients such as hyaluronic acid, panthenol and peptides
- Clear pregnancy guidance available on the brand's website
- Professional-grade skincare designed to support hydration, barrier function and healthy-looking skin
Best for: Expecting mums who love clinical, results-focused skincare and want clear guidance on which products they can confidently continue using throughout pregnancy.
Price: From $25
Long before "clean beauty" became a buzzword, Mukti Organics was leading the way in certified organic skincare. Handmade on the Sunshine Coast, the Australian brand has spent more than two decades developing botanical formulations that combine nature with science, earning a loyal following among those who want high-performance skincare without unnecessary ingredients.
For pregnancy, Mukti has taken the guesswork out of shopping by curating a dedicated Pregnancy Safe collection, making it easy to build a routine that supports healthy, hydrated skin throughout pregnancy and breastfeeding.
Why They're Different
What sets Mukti apart is its commitment to certified organic ingredients without sacrificing results. Rather than relying on harsh actives, the brand combines Australian native botanicals with ingredients like hyaluronic acid, vitamin C and antioxidants to target dehydration, dullness and environmental stress while remaining gentle on the skin.
The dedicated Pregnancy Safe collection features everything from cleansers and moisturisers to hydrating serums, facial mists and body care, alongside clear guidance on which products are recommended during pregnancy and breastfeeding.
Why Try Them
Pregnancy can make even the most reliable skincare routine feel unpredictable, and Mukti offers a reassuring reset. The formulas focus on replenishing moisture, strengthening the skin barrier and supporting a healthy glow, making them particularly well suited to skin that's become dry, sensitive or reactive during pregnancy.
We also like that Mukti backs its products with extensive ingredient education, helping expecting mums understand not just which products to choose, but why they're recommended.
Key Features
- Australian certified organic skincare brand
- Dedicated Pregnancy Safe collection
- More than 20 years of botanical skincare expertise
- Made with certified organic ingredients and Australian native botanicals
- Hero products include the Hyaluronic Marine Serum, Marigold Hydrating Crème, Balancing Cleansing Gel and Rose Blossom Hydrating Mist
- Focuses on hydration, skin barrier support and antioxidant protection
- Clear pregnancy and breastfeeding guidance available
- Virtual skin consultations and personalised skincare advice available
Best for: Expecting mums who want premium certified organic skincare that blends botanical ingredients with science-backed formulations for healthy, glowing skin.
What Ingredients Should You Avoid During Pregnancy?
Most skincare products are perfectly safe to continue using during pregnancy. However, because certain ingredients have limited safety data or are known to be absorbed into the bloodstream, many healthcare professionals recommend avoiding them until after birth.
Retinoids (Vitamin A derivatives)
Retinoids are one of the best-known ingredients to avoid during pregnancy. This includes prescription retinoids as well as ingredients listed as retinol, retinal, retinyl palmitate or tretinoin. These ingredients are commonly found in anti-ageing and acne products.
Hydroquinone
Hydroquinone is used to treat pigmentation and melasma but has a much higher absorption rate than most topical skincare ingredients. Because of this, healthcare providers generally recommend avoiding it throughout pregnancy.
High-Strength Salicylic Acid
Small amounts of salicylic acid found in everyday cleansers are generally considered low risk, but high-concentration peels and treatments should be avoided unless specifically recommended by your healthcare provider.
Certain Essential Oils
Many essential oils are perfectly suitable in cosmetic concentrations, but some are not recommended during pregnancy, particularly in concentrated forms. If you're unsure, choose fragrance-free products or check with your healthcare professional.
When In Doubt, Ask
If you're introducing a new active ingredient during pregnancy or treating concerns like acne or melasma, it's always worth checking with your GP, obstetrician or dermatologist before adding it to your routine.
Common Pregnancy Skin Concerns
Hormonal changes affect everyone differently, so it's perfectly normal for your skin to behave in ways it never has before.
Pregnancy Acne
Changing hormone levels can increase oil production, leading to breakouts even if you've never experienced acne before. Gentle cleansing, non-comedogenic moisturisers and pregnancy-compatible ingredients like niacinamide or azelaic acid (under medical advice) may help.
Melasma
Often called the "mask of pregnancy", melasma causes darker patches of pigmentation, particularly across the cheeks and forehead. Daily SPF and sun protection are your best defence, while vitamin C may help brighten existing pigmentation.
Dry Skin
Many mums notice their skin becomes drier throughout pregnancy. Rich moisturisers containing ceramides, glycerin and hyaluronic acid can help restore hydration and strengthen the skin barrier.
Increased Sensitivity
If products you once loved suddenly sting or cause irritation, you're not imagining it. Pregnancy can make skin more reactive, so fragrance-free and gentle formulations are often the safest choice.
Stretch Marks
While no cream can guarantee stretch marks won't develop, keeping your skin well moisturised may help improve comfort as your bump grows. Belly oils, nourishing body creams and regular massage can all become a relaxing part of your daily routine.
Frequently Asked Questions
What skincare ingredients should I avoid during pregnancy?
Most skincare products are safe to use during pregnancy, but healthcare professionals generally recommend avoiding retinoids (including retinol), hydroquinone and high-strength salicylic acid treatments. If you're unsure about a particular ingredient, check the label and speak with your GP, obstetrician or dermatologist before introducing it into your routine.
Is retinol safe to use during pregnancy?
No. Retinol and other vitamin A derivatives are generally not recommended during pregnancy. These ingredients are commonly found in anti-ageing and acne products, so it's worth checking ingredient lists carefully. If you're looking for alternatives, speak with your healthcare provider about pregnancy-compatible options.
Can I use vitamin C while pregnant?
Yes. Vitamin C is generally considered safe to use during pregnancy and is a popular ingredient for helping brighten the complexion, support collagen production and reduce the appearance of pigmentation. Many expecting mums choose a vitamin C serum as an alternative to stronger active ingredients.
Is niacinamide safe during pregnancy?
Yes. Niacinamide is generally regarded as pregnancy safe and can be a great option if you're experiencing hormonal breakouts, redness or increased skin sensitivity. It also helps strengthen the skin barrier and supports hydration, making it suitable for many different skin types.
Is hyaluronic acid pregnancy safe?
Yes. Hyaluronic acid is one of the most commonly recommended ingredients during pregnancy because it helps attract moisture to the skin without acting as an exfoliant or harsh active. It's particularly useful if pregnancy has left your skin feeling dry, tight or dehydrated.
What skincare is best for pregnancy acne?
Pregnancy acne is common thanks to changing hormone levels. Gentle cleansers, lightweight moisturisers and ingredients such as niacinamide are often good places to start. If your acne is more severe, it's best to speak with your healthcare provider, as some prescription acne treatments are not suitable during pregnancy.
What causes pigmentation during pregnancy?
Pregnancy hormones can increase melanin production, leading to darker patches of skin known as melasma or the "mask of pregnancy." Daily sun protection is one of the most effective ways to help prevent pigmentation from worsening, while pregnancy-safe ingredients like vitamin C may help brighten the skin over time.
Do I need to buy pregnancy-specific skincare?
Not necessarily. Many everyday skincare products are perfectly suitable during pregnancy. The most important step is checking the ingredients rather than the marketing. Pregnancy-specific skincare can make shopping easier, but many trusted skincare brands also offer products that are considered pregnancy compatible.
Can I use skincare while breastfeeding?
Many skincare products can be reintroduced after pregnancy, but if you're breastfeeding it's still worth checking individual ingredients, particularly if products are applied to the chest area where they could come into contact with your baby. If you're unsure, speak with your GP, pharmacist or dermatologist for personalised advice.
What is the best pregnancy-safe skincare brand in Australia?
The best pregnancy-safe skincare brand depends on your skin concerns and personal preferences. Brands like Little Étoile, Go-To, Mustela, Weleda and Sukin all offer products that are commonly chosen by expecting mums, while brands specifically developed for pregnancy may provide additional peace of mind. Always check the ingredients of individual products, as pregnancy suitability can vary across a brand's range.
